"Location, location, location" is critical for marketing your brick and mortar store, but successful email marketing relies on "content, content, content." What you say and how you say it (tone, date & time, frequency) create the foundation for attracting and engaging your audience.
Constant Contact's Stephen Robinson offers detailed tips for creating content, such as:
- How many links create the most engagement
- How to turn questions into high open-rate subject lines
- Use of graphics, pictures and video to make your emails interesting and share-worthy
- Re-purposing of content across multiple platforms and more
This is the second part of the "Power of the Inbox" webinar series. In Part 1, The Right Ways to Do Email Marketing, Stephen covered the basics of effective email marketing. Together, these two webinars will give you the insights, structure and tools to make your email marketing fast, easy and effective.